Mac Ilusión and ASEPRI: the union that propels Spanish children's fashion to the world
A story of tradition and evolution in Spanish children's fashion
We founded Mac Ilusión in the 1970s with a clear purpose: to create children’s fashion with the care and dedication that characterize traditional craftsmanship. Since then, we have crafted each garment with high-quality materials and meticulous attention to detail, reflecting the essence of “Made in Spain”: delicate design, impeccable finishes, and respect for children’s delicate skin.
Over time, we have evolved without losing our essence. Today, our collections combine classic aesthetics with contemporary touches, adapting to new generations of families who seek stylish, comfortable, and authentic products. In our workshops in the Valencian Community, we design and manufacture each garment under a sustainable and responsible philosophy, prioritizing local suppliers and environmentally friendly processes.
In the competitive world of children’s fashion, where quality, design, and trust are essential, Mac Ilusión has established itself as one of the most recognized and beloved brands both in Spain and abroad. With over half a century of experience, we have made artisanal craftsmanship, aesthetic charm, and comfort for little ones our hallmark. Furthermore, we are an active member of ASEPRI, a network that promotes the growth and visibility of companies in the Spanish children’s sector.
ASEPRI (Spanish Association of Products for Children)
ASEPRI is the organization that brings together the leading Spanish companies dedicated to children’s fashion, footwear, and childcare products. Founded with the aim of strengthening and representing the sector, the association promotes the competitiveness of Spanish brands through internationalization, innovation, and business cooperation.
Today, ASEPRI unites more than 300 Spanish brands, becoming a global benchmark for quality and trust. Thanks to its work, companies in the sector receive institutional support, specialized advice, and a presence at international trade fairs such as Pitti Bimbo, Kind + Jugend, and CBME Shanghai, where Spanish children’s fashion shines brightly.
A collaboration that drives excellence in children's fashion
The relationship between Mac Ilusión and ASEPRI exemplifies how the union of tradition and strategy can generate extraordinary results. As an active member of the association, Mac Ilusión participates in collective initiatives that promote the international visibility of Spanish design and the exchange of knowledge among companies in the sector.
Through ASEPRI, the brand has been able to strengthen its global positioning, access new markets, and share space with other firms that share its vision of quality and sustainability. Joint actions—such as international catalogs, trade missions, and digital promotional platforms—allow Mac Ilusión to showcase its expertise to the world, always maintaining the essence of the artisanal craftsmanship that characterizes it.
Furthermore, ASEPRI offers its members services that go beyond commercial promotion: trend studies, legal and logistical advice, sustainability training, and digitalization support. Thanks to this support, Mac Ilusión has been able to grow in an increasingly demanding and dynamic environment without compromising its core values.
Spanish children's fashion as an ambassador of values
Mac Ilusión and ASEPRI share a common vision: childhood as inspiration and responsibility as the path forward. At a time when families value the origin, quality, and ethics behind each garment more than ever, both organizations are committed to an industry that looks to the future with awareness.
Sustainability, innovation, and responsible design are fundamental pillars of this collaboration. At Mac Ilusión, we work with natural fibers, efficient production processes, and collections that combine beauty and durability, aligning ourselves with ASEPRI’s objectives of promoting children’s fashion that is more respectful of people and the environment.
Furthermore, the “Made in Spain” label that both organizations champion is synonymous with trust. Garments manufactured under Spanish industry standards stand out for their safety, softness, and design, which has made Spanish brands benchmarks in Europe, America, and Asia.
A future woven with hope
Looking ahead, the collaboration between Mac Ilusión and ASEPRI will continue to strengthen the role of Spanish children’s fashion on the international stage. With our experience and their commitment, we perfectly embody the values that ASEPRI promotes: quality, innovation, and authenticity.
In each collection, Mac Ilusión conveys the magic of craftsmanship, the care of a job well done, and the timeless elegance that characterizes brands that leave a lasting impression.
And thanks to ASEPRI’s support, that magic reaches more corners of the world each year, dressing children in the charm, tenderness, and excellence of Spanish design.
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